When it comes to gamification of work inside large organizations, it is just as important to focus on the team as the individual. Because, let’s face it, Retail is highly competitive and it is best played as a team based activity.
The sports team metaphor can be a powerful driver of performance.
Team contest and championships have long been used in organizations to drive performance and extraordinary achievements.
Many retailers already conduct individual and team based contests to boost performance. But we can do more than awarding the top performing store managers a trip to Las Vegas. Using proven game techniques, it is possible to structure a rewards system that recognizes and reinforces the behaviors that result in high achievement scores. And involve everyone in gamified competitions right up to the final event.
How do you make contests play more like a game? In discussions with several retailers, we have been looking at major worldwide sports competitions and leagues for clues.
Formalizing competitive game, league and event structures for retailers to boost productivity is a no-brainer. With the new digital tools available today, we can also make it more fun and engaging.
By the way, I really like this quote from the author and speaker Bill Taylor:
“Players win games, teams win championships.”
Stuart Silverman has designed, installed and marketed the full spectrum of systems used to provide competitive edge for retail organizations.